![]() When you choose a keyword for Amazon, you are essentially exploring the ways that internet searchers discover things they want to buy.Ĭhoosing keywords is more than just driving traffic to your product listing with specific terms. Simply put, keyword research for Amazon is an SEO process to find the search terms that a seller can use to get a high rank on the search engine results page (SERP). But, first… What is Keyword Research on Amazon? Effective keyword research for Amazon is something you can master with the right know-how and resources. ![]() If your SEO keyword research strategy is strictly limited to trusting the recommendations of your favorite amazon keyword tool, you should know that your competitors are probably running circles around you with techniques such as manual SERP evaluation, long-tail research, head terms, target audience potential reach, search traffic analysis, and others.īecoming a smart keyword researcher could be the boost that your Amazon presence needs to rise above the rest of the nattering nabobs in your niche. Choosing good keywords for Amazon continues to be an unmovable pillar of online marketing. ![]() This blog post was originally contributed by Gary Stevens, CTO at Hosting Canada.Įven though the practice of choosing keywords started years before Amazon came on the scene, SEO has evolved considerably over the last couple of decades.
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